Area of expertise
The journey from advertising through integrated marketing to digital marketing has been a very challenging and interesting one. All advertising principles hold true and only become tougher in the integrated marketing space as the mediums become more responsive. My teams and I thrive in that vibrant, yet challenging area where what a brand “says” and what a brand “does," overlap and converge- into that great experience. The digital window only helps to showcase it in a more engaging way to the masses.I conspire and collaborate with clients, strategists, agency-partners to integrating ideas into business, bringing the customer closer to the brand.
A College of Arts and MICA graduate, Partho was one of the founder member of Solutions Integrated Marketing Services in 1995 (Asia biggest Integrated Agency). He has been responsible for crafting some of the most innovative and effective marketing programs across various platforms like events, promotions, roadshows, channel marketing, shopper marketing and retail.
His penchant for ‘creating’ led him to become the founder member of Solutions Integrated Marketing Services in 1995. Under his guidance, the agency transformed from a creative minnow to become Asia’s largest Integrated Marketing Agency.
His spectrum of work on global clients like Microsoft, CISCO, Hewlett-Packard, Reckitt Benckiser and Samsung. His campaigns have consistently won at PMAA, Adfest, MAA Globes, AMEs and other regional award shows.
|Designation||National Creative Director|
|Period||March 2013 onwards|
|Client||Tata Motors, Aircel, Reckitt Benckiser, L&T, Eureka Forbes, JK Tyres, ITC, FMCG, Cadburys|
|Designation||Chief Creative officer|
|Client||Samsung Mobiles, Airtel, Nestle, Samsung India, Blackberry, Axis Bank, Dabur|
|Organisation||Solutions Integrated Marketing Services|
|Designation||Executive Creative Director|
|Client||Hewlett Packard, CISCO, Microsoft, Intel, Thompson Press, ITC Cigarettes, NIIT|
|Designation||Associate Creative Director|
|Designation||Group Head Art|
|Client||Nestle, Reckitt Colman, Lufthansa,|
|Designation||Sr. Art Director|
|Organisation||Mudra (DDB) Ahmedabad|
|Client||Pioma industries - Rasna, Reliance Industries, Achal Bakheri group- Symphony , Vimal Suitings,|