Area of expertise

The journey from advertising through integrated marketing to digital marketing has been a very challenging and interesting one. All advertising principles hold true and only become tougher in the integrated marketing space as the mediums become more responsive. My teams and I thrive in that vibrant, yet challenging area where what a brand “says” and what a brand “does," overlap and converge- into that great experience. The digital window only helps to showcase it in a more engaging way to the masses.

I conspire and collaborate with clients, strategists, agency-partners to integrating ideas into business, bringing the customer closer to the brand.

Partho Sinha

A College of Arts and MICA graduate, Partho was one of the founder member of Solutions Integrated Marketing Services in 1995 (Asia biggest Integrated Agency). He has been responsible for crafting some of the most innovative and effective marketing programs across various platforms like events, promotions, roadshows, channel marketing, shopper marketing and retail.

His penchant for ‘creating’ led him to become the founder member of Solutions Integrated Marketing Services in 1995. Under his guidance, the agency transformed from a creative minnow to become Asia’s largest Integrated Marketing Agency.

His spectrum of work on global clients like Microsoft, CISCO, Hewlett-Packard, Reckitt Benckiser and Samsung. His campaigns have consistently won at PMAA, Adfest, MAA Globes, AMEs and other regional award shows.

Professional Journey

Organisation LBi Digitas
Designation National Creative Director
Period March 2013 onwards
Client Tata Motors, Aircel, Reckitt Benckiser, L&T, Eureka Forbes, JK Tyres, ITC, FMCG, Cadburys
Organisation Digitas
Designation Chief Creative officer
Period 2008- 2013
Client Samsung Mobiles, Airtel, Nestle, Samsung India, Blackberry, Axis Bank, Dabur
Organisation Solutions Integrated Marketing Services
Designation Executive Creative Director
Period 1995- 2013
Client Hewlett Packard, CISCO, Microsoft, Intel, Thompson Press, ITC Cigarettes, NIIT
Organisation Result McCann
Designation Creative Director
Period 1994- 1995
Organisation R.K. Swamy
Designation Associate Creative Director
Period 1994- 1994
Client Pepsi,
Organisation McCann Erickson
Designation Group Head Art
Period 1993- 1994
Client Nestle, Reckitt Colman, Lufthansa,
Organisation Contract Advertising
Designation Sr. Art Director
Period 1993- 1993
Client NIIT
Organisation McCann Erickson
Designation Art Director
Period 1991- 1993
Organisation Mudra (DDB) Ahmedabad
Designation Sr. Visualiser
Period 1989- 1991
Client Pioma industries - Rasna, Reliance Industries, Achal Bakheri group- Symphony , Vimal Suitings,